Carnival of the Animals
Brochure design for Australia Ensemble
A playful brochure design to prompt students to attend the Australia Ensemble.
CONCEPT
The brief was to design a publication to entice younger audiences to attend the UNSW Australia Ensemble concept. I approached this by expanding outside of the typical classical music aesthetic by the use of spray paint and graffiti for the brochure to stand out and feel playful and intruiging for people of student age.
OUTCOME
Using graffiti typography guided the tone of the design, with physical spray paint mark making used as a tool to develop the backgrounds. After experimenting with ink, watercolour paint and spray paint as mark making tools, I reflected on spray paint enhancing the design best through contributing to the youthful and exciting energy of the design. I used three columns due to the small size of the publication.
PROCESS
MARK MAKING
DEVELOPMENT
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